Top 5 Global Best-Selling Fragrances: From Regional Preferences to Universal Bestsellers
When selecting fragrances for scented candles, it is important to consider both regional cultural preferences and universal aesthetic appeal. Based on global sales data from 2024, the five best-selling fragrances each have their own unique appeal:
- Woody Notes (Cedarwood, Sandalwood): Dominate the charts in Western markets year-round, with 45% of users being male, ideal for neutral spaces like study rooms and offices;
- Citrus Notes (Bergamot, Sweet Orange): No off-season, accounting for over 30% of sales in tropical countries like Australia and Thailand, emphasising ‘refreshing and cleansing’;
- Floral notes (lily of the valley, jasmine): East Asian markets prefer light floral scents, while Europe and America favour ‘complex floral notes combined with woody base notes’ to balance sweetness;
- Spicy notes (cinnamon, nutmeg): Sales surge in autumn and winter, with North American markets accounting for 55% of Q4 sales, tied to holiday gift-giving scenarios;
- Marine notes (sea salt, seaweed): Exclusive bestsellers in coastal countries, with users in the UK, New Zealand, and other regions strongly associating them with a ‘holiday vibe.’
Our fragrance team integrates global trends to offer over 50 standard fragrance profiles and custom fragrance blending services.、
