Scented Candles: From Functionality to Ritual, An Analysis of Global Market Consumption Trends
Scented candles have evolved from mere ‘air fresheners’ to ‘vessels of ritual’ in the global market. Data shows that the European and American scented candle market surpassed 8.5 billion dollars in 2024, with 68% of consumers viewing them as ‘daily relaxation essentials’ rather than occasional decorative items.
Modern consumers seek ‘multi-scenario adaptability’: office settings prefer invigorating scents like citrus and mint, while bedrooms favour sleep-inducing scents like lavender and cedar; commercial spaces like cafes and yoga studios often customise exclusive scents to create brand recognition. Notably, ‘emotional value’ has become the core driving force—72% of European and American users say lighting candles is a ‘low-cost way to relieve anxiety.’
As a supplier, we stay abreast of trends, offering a full range of products from single-stick to gift box sets, with deep customisation options for scents, wax types, and packaging. Whether it's catering to Gen Z's ‘niche scents’ or meeting family needs with ‘large-capacity, long-lasting options,’ we can develop products tailored to specific requirements.
