The Market Scale and Growth Trajectory

Europe stands as the world’s second-largest market for scented candles, with 2024 sales reaching $2 billion, trailing only North America. Projections indicate steady expansion to $2.8 billion by 2030, driven by a 6.4% compound annual growth rate (CAGR). Germany dominates regional consumption, accounting for 26% of EU candle imports (€609 million in 2022), followed by the Netherlands (13%) and France (7%). This demand is fueled by Europe’s cold climates, where candles historically provided light, and evolving consumer preferences that prioritize home ambiance and well-being. Import reliance is significant, with 71% of candles sourced from China, highlighting Europe’s dependency on global manufacturing hubs. Key drivers include rising disposable income, urbanization, and the cultural integration of candles into home decor and seasonal traditions like Christmas and winter solstice celebrations. The market’s resilience is further evidenced by year-round stability, with spikes during holidays and weddings. As sustainability and premiumization trends accelerate, Europe’s foundational market size positions it for transformative growth.