New Beauty Trend: Why Recombinant Collagen is the New Favorite of Brands?
With the arrival of the Chinese New Year consumption season, beauty and skincare brands have stepped up their marketing efforts, and recombinant collagen, as a much-anticipated skincare ingredient in recent years, is becoming a hotspot for brands to compete with. In terms of market performance, the popularity of recombinant collagen in Chinese New Year marketing has increased significantly, becoming an important force driving brand growth.
01
Increasing consumer awareness and acceptance of recombinant collagen
Recombinant collagen has gradually become the “new favorite anti-aging product” in the minds of consumers due to its advantages of high biocompatibility, low immunogenicity and no cytotoxicity, etc. Compared with traditional hyaluronic acid, recombinant collagen is more popular than traditional hyaluronic acid. Compared with traditional hyaluronic acid, recombinant collagen not only moisturizes and enhances skin elasticity, but also repairs the skin's collagen loss from the root. According to Frost & Sullivan's forecast, by 2027, the penetration rate of efficacious skin care products based on recombinant collagen will reach 30.5%, and the market size is expected to reach 64.5 billion yuan.
02
Brands accelerate layout to drive market heat up
During the Spring Festival marketing period, L'Oreal and other international brands took the lead in promoting recombinant collagen as a core selling point. In addition, national brands also pay more attention to restructured collagen ingredients.
For example, Perrier applied recombinant collagen to a number of products and achieved rapid growth through online channels.
Shierjia also actively layout in the recombinant collagen raw materials, its medical devices in the research project, including a Class III medical device development, research recombinant type III humanized collagen material on the skin wound repair effect.
03
Chinese New Year marketing boosts brand growth
Recombinant collagen becomes core competence
Driven by the consumer market, recombinant collagen products have performed particularly well and attracted the attention of capital. 2024, the recombinant collagen market size is expected to reach 90 billion yuan, of which segments such as recombinant collagen fillers are expected to explode. This market trend shows that recombinant collagen not only has advantages in technology, but also has been fully recognized by the market in terms of commercial value. The bioactivity and biocompatibility of recombinant collagen have led to a rapid increase in its penetration in efficacious skin care products, and its market share is expected to surpass that of hyaluronic acid in 2025.
It is worth mentioning that NIKOO, as a dark horse in the field of recombinant collagen, produces high-purity recombinant collagen by virtue of its advanced biosynthesis technology, providing high-quality raw material support for major brands. Meanwhile, it has started the filing and registration of Type I recombinant collagen eye-peripheral filler injection, which is expected to form a new market competition pattern in the near future.
04
Recombinant collagen raw material data and technological breakthroughs
The market potential of recombinant collagen is not only reflected in the brand layout, but also in its raw material data and technological breakthroughs. At present, the production methods of recombinant collagen mainly include E. coli expression and yeast expression, among which the yield of yeast expression has been gradually improved with the development of technology and has become an industrialized trend.
NIKOO is constantly innovating in technology and will soon launch new recombinant collagen ingredients:
►5K small molecule recombinant collagen: Successfully break the technical difficulties of traditional collagen which is difficult to be absorbed and conceptually added.
►Type I full-length recombinant collagen: able to realize the efficacy lasts for 4-6 months, overcoming the industry pain point that collagen is easy to dissolve.
05
Future outlook of recombinant collagen has both potential and challenges
Despite the outstanding performance of recombinant collagen in Chinese New Year marketing, its development still faces some challenges.
► First, the technical threshold of recombinant collagen is high, and brands need to invest a lot of resources in R&D and production.
► Secondly, with the intensification of market competition, how to avoid homogenization of ingredients and standardize product standards has also become an urgent issue for the industry. As a high-tech enterprise focusing on the research, development, production and sales of recombinant collagen, Yuanpu Bio is committed to transforming cutting-edge biotechnology into high-quality products, and has successfully developed a series of high-purity and high-activity recombinant collagen products to serve the cosmetic and medical device industries, and to satisfy the market and consumer needs with innovative, safe and effective products.
In the future, the brand will need to make continuous efforts in technology research and development, product innovation and marketing strategy in order to maintain its leading position in this track.
Summarize
During the Spring Festival marketing period, recombinant collagen became one of the core selling points for beauty and skincare brands thanks to its excellent efficacy and wide market recognition.
From international giants to national newcomers, brands have been promoting the rapid growth of the recombinant collagen market through innovative marketing strategies and product layouts.
As consumers' pursuit of skincare efficacy continues to rise, recombinant collagen is expected to continue its strong growth momentum in the coming years, becoming the new hot ingredient in the beauty industry.
